Marketing your Product, YOU!

Marketing your Product

s in other comments on this site; this page was prompted by a long conversation with a candidate. The overwhelming reason for the slowdown in hiring is not the economy, as the picture is improving, it is not the lack of positions either. It is still the overriding fear by the hiring authority (HA) of risk of hire riskometer (RH). Formulas are wonderful, but reality is not a formula, but a job offer. Use the CIP and the ACP. *RH=E-C₂+RW

You must intimate through your sales campaign literature, Candidate Information Program (CIP) that your candidacy ensures a reward for the Hiring Authority not a RISK. Your story (CIP) must be compelling. It must virtually scream with OPPORTUNITY for the HA. This shift of opportunity will take place only with a proven or “anticipated” history of accomplishments, a commanding skills set, and a “story’ that conveys a candidate with drive, integrity and dedication to the task at hand.

There is little that can be done about frequent job changes in employment, but this can also be shown to be and developed into a positive reflection of your work ethic, not necessarily a negative image. It is actually your ability to quickly reorient to the new product, market or client base. In fact, that flexibility may be one of your most assets.

The following activities will help to ensure your CIP is ready. For more illustrations please link to the PMSP© "get that NEXT job!" series.

You must help your client buy, not try to sell. ie: Buy YOU and the potential, you offer.
You must have a memorable story, a compelling reason to buy you.
You must rehearse, until your story, CIP, and questions you developed coalesce into a coherent whole.

V=N+A-C₂ Value=Need + Application-Cost

You need to BUY that position. It would help to remember that if the sales cycle is long, six months or better, and that you can really be evaluted in 3 months or less, the the hiring authority's position is exposed for 3 months or more before you become productive. It is therefore easier, and less risky for the HA not to hire. You have to HELP them see past their risk. That is the purpose of the CIP and the PMSP© series. Use it. What else will you discover in the other 349 pages?

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Candidates, not merely Resumes!